AP3A54-Business Management (Case Studies)

Module Provider: Agriculture
Number of credits: 20 [10 ECTS credits]
Level:6
Terms in which taught: Autumn / Spring term module
Pre-requisites: AP2A64 Farm Business Management
Non-modular pre-requisites:
Co-requisites: AP3A82 Business Planning and Control
Modules excluded:
Current from: 2022/3

Module Convenor: Prof Peter Dorward
Email: p.t.dorward@reading.ac.uk

Type of module:

Summary module description:

Learn how to work with real client businesses to develop management proposals and solve real issues. Apply the techniques and management tools you have developed in other modules. An important part of this module is the development of a business proposal for a local client business, presenting it to Barclays Bank and receiving their feedback.

Aims:

The module has the following broad aims:

• To develop understanding of the management of farming and related businesses


• To develop transferable skills that students will need in management situations

Assessable learning outcomes:

At the end of the module you will have developed the following management and core skills:

• Business analysis and evaluation – understand how to appraise businesses and evaluate problems. This may include demonstrating understanding of resource use, comparative analysis and benchmarking (financial and other)


• Business planning – demonstration of the ability to apply management tools to decision making and business development e.g. identification of opportunities, threats etc. in the wider environment, labour and machinery management, financial planning including enterprise and partial budgets, sensitivity analysis


• Business strategy – demonstration of the ability to develop alternative strategies for a business. This will include understanding how to develop appropriate plans for the introduction of new enterprises / major changes to a rural business and presenting a coherent proposal for investment to a potential lender (i.e. a bank)


• People management skills – demonstration of appropriate skills in meeting and advising businessmen including clear and tactful written and verbal presentation of findings and criticisms of a third-party business


• Report writing – demonstration of ability to produce clearly written reports that meet specific criteria set and address briefs set


• Presentation skills – demonstration of the ability to deliver clear and informative presentations that that meet specific criteria set and address briefs set

Additional outcomes:

Additional outcomes:

• Improve techniques of purposive questioning, data collection and analysis


• Analytical thinking


• Developing problem-solving, numeracy, literacy, reasoning and appraisal skills


• Develop team working skills

Outline content:
The module consists of a series of management exercises, based on farms and other rural enterprises, which students undertake individually or in groups. Written and verbal reports will be presented and discussed, usually in the presence of the manager of the business studied.

Brief description of teaching and learning methods:

Students will visit approximately three farms / businesses during each term. Each visit or meeting will be followed by a seminar to discuss what was learned. Students will be expected to present their thoughts on selected aspects of the visits through discussions, presentations, short written reports and other methods.

• Guided tours of farms and businesses


• Seminars


• Directed learning - reflecting on your experience and assignments


• Presentations - discussion and presentations to tutors and other students of the visits


• Report writing - students must produce a written report on a number of elements of the visit programme